Luxury Cell Phones: Vertu is the premier manufacturer of sustainable luxury cell phones. Each collection released over its 10-year history has enhanced the company's status. All of Vertu's distinctive high-end personal-communication devices are built like Swiss-certified timepieces with the nuances of fine jewelry. Actually, the Swiss Assay Office certifies the gold and platinum used in the making of the deluxe handheld units.
Combining extraordinary craftsmanship with the most durable of natural materials in each model has secured Vertu's position at the summit of this rich-niche marketplace. However, there is more to it than manufacturing a superior product. The firm also provides extraordinarily rich customer service. Owners of a Vertu also receive concierge service and a data-protection plan. The deluxe cell phones have a speed-dial button on the keyboard that grants owners access to concierge service around the clock.
No expense is spared in the making of a Vertu cell phone. In certain models, the same metals used in the hull of NASA space-shuffle crafts are found in these devices. The crystal covering that protects the viewing screen is the most scratch-resistant surface available. The keys on the keypad are made of a high-tech ceramic composite designed for durability. Ruby bearings are placed below the keys of the keypad to ensure just the right touch. The company even produces its own special metal, Liquidmetal. It is an alloy that is that is twice as strong as stainless steel.
Some of the models are designed to honor world-recognized icons, such as the specially licensed Ascent Ti Ferrari collection. The limited-edition cell phone is made of black titanium and uses the same quality of leather as the interior of a Ferrari. It looks as if it belongs on the center console of one of Enzo's racers. The world-renowned Ferrari logo of the prancing horse, or cavallino rampante, appears in raised stainless steel on both sides, as well as the word "Ferrari" in its trademarked font. On the softer side, Summer Colours is a recently released model that is available in deliciously colorful leather casings of strawberry and vanilla.
While the Vertu collections are thematically diverse, the same craftsmanship and only the finest materials are found in each model. See all of the Vertu lines at one of the Vertu Boutique locations or at highly regarded retail establishments, such as Tourneau, Neiman Marcus, and Barneys New York.
For more information on locations worldwide, visit www.vertu.com.
For LxM James Rothaar
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