Luxury Electronics: Swiss luxury watchmaker Tag Heuer has partnered with Italian super sports car manufacturer Lamborghini to create the limited edition MERIDIIST Automobili Lamborghini mobile phone.
Automobili Lamborghini was founded in 1963, which inspired the partnership to come up with the idea to produce only 1,963 units. Steve Amstutz, General Manager for TAG Heuer Communication Instruments, said, “TAG Heuer has revolutionized first timekeeping and now luxury mobile phone industry by finding technological inspiration in professional motor sports and Grand Tourism cars.”
The MERIDIIST mobile phone got its inspiration from the Lamborghini Murcielago sportscar. The phone is housed in black titanium carbide coated 316L stainless steel and the display is made from 60.5 carats of scratch-resistant sapphire crystal. If the name or the design doesn’t interest you, wait until you hear about the battery life.
It is capable of seven hours talk time or 28 days standby power. Featured on the phone’s battery cover is the same signature that can be found on the Lamborghini Murcielago LP 640’s V12 engine block. At the back of the device, a limited edition number is engraved while the keyboard is customized with Automobili Lamborghini’s trademark Taurus bull on the steel central button.
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