Luxury Electronics: This is a story about an innovative
technological-based firm that is trying to do things in an old-fashioned, simple manner. It wants to win its customers over by offering the best upscale mobile-communications service available. Voce objectively manifests such desires by offering year-round, 24/7 unlimited domestic and long-distance calls, messaging, directory assistance and roaming for a monthly flat fee plus a one-time sign-up charge. But there is no obligatory contract. Handsets are provided for free and are fully insured, and upgraded new headsets are issued yearly. Voce also offers the assurance that all callers will speak to a thoroughly trained, live customer-service rep.
Voce may be the first premium, mobile-communications-service provider to offer
patrons an audio-concierge service that is akin to those offered by exclusive residences and luxury hotels. Info regarding fine dining, travel, private aircraft chartering, and event planning are all accessible with one easy call. Can you hear me now? Voce's special arrangements with Mansour Travel Company, Avion Private Jet Club, Airport Assistance Worldwide, and Free Luggage make these additional
services standard to all its customers. Although mobile services are offered worldwide, all deluxe services are currently offered only to residents of
Los Angeles, with San Francisco and New York soon to follow. A nationwide rollout is slated for 2007.
For LxM James Rothaar
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