Luxury Electronics: When hip-hop, country or rock artists put out a song that has universal appeal beyond its anticipated audience, the hit song is a crossover. So, if a cell phone contains 140 grams of solid gold and is studded with diamonds, would it be a
crossover into the jewelry marketplace as well as being a cell phone? There are so many people observed daily constantly holding cell phones against their ears. Many of these sleek machines could easily be mistaken for over-sized earrings. The Illusion, which
is GoldVish's sparkling collection of personal luxury communication devices, is for real.
The array of Illusions consists of 15 variants that come in rose, yellow or white gold. The elegant cell phones also are offered in platinum, which is heavier than gold. Diamonds on the
faceplate are optional. But does a hardcore luxury purist ever say no when certified VVS1-graded diamonds are offered? The back of the cell phone is covered in either supple crocodile leather or galuchat, which is usually the skin of dogfish or small sharks, and comes in eight colors.
The Geneva-based company also releases an annual limited edition of luxury personal-communication devices. Le Million de la Nuit is this year's. Opulent spittoons, trashcans, writing instruments and other accessories, far too many to list summarily, have been
around for years. So, why not add a solid-gold,diamond-drenched, gleaming luxury cell phone to the list of goodies? Bling-bling, baby!
For LxM James Rothaar
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