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Corum Serves Consumers Timely Warning

Luxury Watches: Corum is letting its patrons know upfront how to ensure that they are purchasing a genuine article made by the manufacturer. As poignantly as the warning label on a pack of cigarettes, the prominent Swiss manufacturer is taking the initiative to protect consumers by placing a warning label directly over the Web site's homepage. Visitors actually have to press "continue" before doing anything else during their visit. Upon selecting the English or the French version to view, the next page begins with a warning notification.

It is simple and to the point, indicating that new timepieces can be purchased through authorized dealer only. It also states that the warranty is only valid for watches purchased from authorized dealers and cautions prospective buyers to exercise caution when buying a Corum item either secondhand or over the Internet.

We heartily extend a formal, deluxe three-tap clap to applaud Corum's decorum in its efforts to assist consumers. It's a jungle out there!

For LxM James Rothaar