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Gevril Watches Are Timely Investments

Luxury Watches: Perhaps Father Time's real name is Jacques Gevril, the founder of the Gevril Swiss Timepiece Company. Mr. Gevril, a pioneer of Swiss horology, began his career in the mid-1700s. He is the inventor of the repetition dial and the first exporter of Swiss watches. In 1758 Mr. Gevril was commissioned to make a timepiece for the king of Spain. The king was so impressed by Gevril's craftsmanship that he appointed Jacques the watchmaker to the crown. Nearly 250 years later, the timepiece company earnestly retains its noble status under the watchful eye of owner Samuel Friedmann. Today Gevril watches remain a natural fit with society's modern-day royalty, adorning the wrists of prominent personalities worldwide.

The Avenue of Americas collection is the latest offering. There are 10 unique collections that represent Gevril's diverse range of limited-edition wristwatches. The Mini collection boasts a fabulous assortment of sleek, colorful designs that caters to women of discernable taste and style. It is available with several dial variations, including four exquisite colors of mother-of-pearl, with raised numbers and hands, in either a stainless steel or a rose gold case. The GMT Power Reserve of the Avenue of America's collection distinctly represents Gevril's masculine side.

While many horologists are content to just keep on ticking, a Gevril watch is a measurement of the owner's status and personal standard of excellence. View Gevril's entire opulent collection at www.gevril.com

For LxM James Rothaar