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Home > LifeStyle > Jewelry & Watches > Wear your watch on your sleeve

Wear your watch on your sleeve

Luxury Apparel: You've finally arrived... you purchased your first Rolex, or perhaps a Tag Heuer or De Grisogono. You can't wait to show it off at the next board meeting, working lunch, happy hour, date, etc. Problem is, all of those expensive shirts you bought along with your flashy timepiece cover it up. You wouldn't dare roll up the sleeves of your French cuff shirt, so you find reasons to stretch your arm across the table (more wine anyone?).

Fortunately, Carl DeSantis, an American entrepreneur, had this problem first. This ever-so-clever businessman created the WatchCuff® shirt, so you never have to go out of your way to make sure the right people see your status symbol. Not only will you get to show off your watch, your colleagues will seethe with envy over your perfectly tailored shirt-they'll probably think you went to a personal tailor to have your shirt custom made just for you. They would be half-right. You can custom order your WatchCuff shirt according to your color preference, as well as the type of collar you like (button down, classic spread, Euro Point, curved edge point, etc.). You can even choose the cuff color, shirt style, sleeve length and location of your watch cuff. For only $155, much less than you paid for that fancy wristband, you'll be the talk of many business and social events to come.

For LxM Amy Covington

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POSTED: Monday Jun. 12th, 2006
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