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TAG Heuer: Don't Ask, Go Ahead and Tell

Luxury Watches: If you know anything about watches, you've heard of TAG Heuer, a long time player in the luxury watch category. Well, like our mothers always told us, there will always be someone smarter, better looking and more popular (okay, so maybe it was just my mom who told me that). While TAG Heuer still plays a good game, they've been getting rained out by luxury watch newcomer Tiret, which was launched in 2003 by Damon Dash and Daniel Lazar. The Dutch duo wasted no time getting their timepieces on the wrists of celebrities. With five times the carats of TAG Heuer's Diamond Fiction, Tiret's Second Chance collection is more than a fashion statement... it's the ultimate status symbol.

With up to 26.5ct of EXIRE diamonds, you may not want to ask the price, but once you're sporting one of these babies, it's bound to be a conversation piece any time you wear it.

For LxM Amy Covington