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Piaget: On Time, in Style

Luxury Watches He arrives a few minutes past eight o'clock to pick you up (flowers in hand) in his freshly detailed BMW. He pulls out all the stops-opening doors, pulling out chairs... and who said chivalry was dead? He takes you to the most elegant, romantic restaurant where he's reserved the best table... and just when you didn't think anything could possibly go wrong, he reaches for the wine list and instead of a Piaget Polo or Emperador on his wrist, you see, much to your horror, a cheap plastic Timex peaking out beneath his expensive Italian cuff.

We all know that next to the kind of car a man drives the watch he wears is the next most important status symbol. If you don't have a sexy-and pricey--timepiece you might as well be driving a rusty mid 90s Ford. The watch makers at Piaget have known that the watch can make or break the man for over 130 years. With diamond bezels, 18K bands, self-winding movements, and dials set with diamonds elegance is easy. Functional is fine, but elegance is exceptional.

For LxM Amy Covington