Upscale Theaters: Going to the movies isn't what it used to be anymore thanks to the launch of a pilot program for a luxurious, in-theatre dining experience at Showcase Cinemas Randolph, Massachusetts better known as Lux Level. The concept features exclusive VIP seating in select auditoria where guests can enjoy in-seat dining and snacks before and during the show, as well as other special amenities.
Designed for guests over 21 years of age, the menu features American fare, desserts, and innovative cocktails. Since its pilot stage, National Amusements now plans to open several more Lux Level locations. The first of its kind, guests are treated to a premium experience from beginning to end before it rolls out to other locations.
From the moment you arrive in the parking lot, you will receive VIP treatment as you are directed to the Lux Level preferred parking area reserved exclusively for Lux Level patrons. Guests are given added service with valets brushing your car off in snowy winter weather, or offering an umbrella on unexpected rainy or inclement days. Guests are then escorted under the lighted canopy up a special carpet to the concierge desk to receive a special discount dining voucher (redeemable for any food or drink item). They will then be escorted to the Lux Level auditorium, where there is coat check service available, then enter into the reserved Lux Level seating area for viewing of the film.
Lux Level patrons can relax in soft-cushioned, custom-designed seating and during the pilot program guests were able to choose between two seating designs; one with 42 swivel rockers with console tables or 44 love-seats with moveable armrests and swivel dining trays. Both auditoriums offered wider row spacing for spacious seating, service at the push of a button, with wait staff utilizing special wireless ordering devices that send your order instantly to the kitchen.
Lux Level patrons can enjoy this VIP experience for an additional fee of $10.00 at the time of ticket purchase, which includes a $5.00 off food/beverage voucher, reserved seat and exclusive Lux Level parking. Tickets for the Lux Level experience at Showcase Cinemas Randolph can be purchased in advance at the theatre, via the theatre lobby Kwik-Tix, by phone at (781) 963-5600.
For LxM Kellie K. Speed
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