 Luxury Vehicles: Setting the benchmark of luxury has always been the goal of BMW. One of the few automakers that is independently owned and operated, BMW has the ability to do whatever it wants. What does BMW want to do? Be the best. Be the "ultimate driving machine." Combining a perfect mixture of technology and design, performance and comfort, passion and knowledge is what makes the ultimate driving machine.
Heritage
BMW began as an airplane engine manufacturer. From there, BMW started to produce motorcycles in the 1920s. They quickly became known for their power and reliability. After WWII, BMW began to focus on producing automobiles and the legendary sports cars were created. Classic European designed roadsters and artful German engineering cemented BMW as a force to be reckoned with in the auto industry.
With the introduction of the 3-Series in the 1970s, BMW was now truly a luxury automaker. The 3-Series was a milestone not only for BMW but also the entire auto world. The 3-Series marked the birth of the sports sedan and revolutionized car marketing. This introduced the idea of cross genre vehicles: the idea that the family vehicle and the cool sports car could be one and the same. BMW did it first and they still do it the best. The BMW 3 Series is the best selling luxury sedan in America for a reason.
BMW honors its heritage and roots. The iconic blue and white badge that adorns the hood of every BMW is an homage to how the company was founded: as an airplane engine manufacturer and the symbol represents the propellers of a plane in flight. BMW knows that it took top engineers to produce airplane engines back in the 1920s and they know that it still takes top engineers to produce the ultimate driving machine.
Present
BMW has an extensive pedigree in the auto industry that they consistently use to their advantage so that they are always on the cutting edge of luxury car production. BMW sets the bar for elegance and comfort. Sit in any one of their ultimate driving machines and you will immediately be surrounded in the finest leathers, deep rich wood trim and unsurpassed technological amenities.
This year, BMW has introduced the all-new 1 Series. The 1 Series combines the essence of a BMW with pure power and force. All the elegance and luxury that BMW embodies is found in the all-new 1 Series, but at a very affordable price. The 1 Series is the quintessential BMW.
The ultimate of ultimate driving machines, the 7 Series is the flagship of the BMW lineup. To many automakers, this would be a hard position to fill, but BMW does it with ease. The 7 Series truly is the ultimate luxury sedan. Amazing handling and agility combined with a V-8 engine pumping out rubber burning, 360 horsepower is the perfect formula to make the 7 Series what it is.
BMW is like no other car out there. Few even come close. Ultimate power. Ultimate performance. Ultimate luxury. The ultimate driving machine.
For LxM Carly Zinderman
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