Luxury Car Market: According to the German Institute for Automotive Business at Germany's highly regarded Nurtingen University, the demand for luxury automobiles is expected to rise by 20-percent in 2008. Overall, the market is broken into two classifications of luxury: the exotic super-luxury automobile market and the ultra-luxury prestigious sports car market. Industry analysts project sales of snazzy sports cars and super-luxury cars should continue to rise. The Los Angeles Times recently reported that cars for the very wealthy, such as Ferrari, Maserati and Rolls-Royce showed an increase in volume for the first quarter of 2008.
It is this growth that has prompted an influx in boutique high-end automobile services, as many affluent consumers are seeking out brokerage services capable of addressing their special needs. The upscale car enthusiast wants more than a transaction. When purchases involve six figures or more, the expectations of personalized service rise dramatically. Customers are expecting more than a handshake and a glass of champagne to seal the deal. Although acquiring such a vehicle may be an emotionally charged moment for the buyer, the decision-making process is a value judgment that gets even trickier when the desired vehicle is a vintage or a classic model. The evolution of the marketplace has spurred the need for businesses that cater exclusively to such clientele on a national basis.
According to Carol Germain, VP of sales for TheCarExperience.com, "Tracking down a particular type of car where only hundreds or less were made is a daunting proposition for any buyer. Having the support of a resourceful crew and a valid referral makes a big difference in the buying experience."
We are a special service-provider in the luxury-to-exotic automobile industry that bridges buyers to sellers and fosters business-to-business relations," Germain added.
Germain further stated that the site is a forum for both dealerships and private owners to sell their high-end cars in a controlled environment.
"Our listings are chocked full of pertinent text and display galleries of photographs that show the vehicles for sale. A Ferrari F430 currently on the Web site features more than 30 photographs. A few current listings include a Bugatti Veyron EB 16.4, a Ferrari 250 GTO, a Mercedes-Benz 300SL Gullwing, and the world's fastest production car, a Koenigsegg CCX."
Many of these boutique auto houses have a network of experienced professionals worldwide who possess expertise, knowledge and an eye for customer service that is hard to match. Companies willing and capable of going the extra mile are sustaining in the highly competitive luxury automotive services market.
For LxM James Rothaar
|Related Topics :