Home LifeStyle  Luxury Cars BMW rules out fourth brand, favors new "sub-brand"

BMW rules out fourth brand, favors new "sub-brand"

Posted: Aug. 5th, 2009  |  By JustLuxe Team
RSS Syndicated News Email a Friend Suggest an Article Share Visit Website
Luxury Cars: Since the release of its official strategy in September of 2007, media sources around the world have been speculating that BMW was looking at either launching its own new brand or acquiring one to help expansion. BMW already has a foothold in the luxury and ultra-luxury segments with its BMW and Rolls-Royce brands, respectively, plus it has the Mini small car brand as well, but reports suggested that the automaker may launch or revive a fourth brand for its upcoming family of Project i cars.

BMW CEO Norbert Reithofer has now made the final word on the topic, putting an end to claims of a new brand and reconfirming earlier statements that no existing brand fits the criteria BMW seeks in a partner at present. At one point it was thought BMW was interested in acquiring Volvo or possibly even the Triumph brand.

Speaking with the Wall Street Journal, Reithofer said the first Project i car will feature an electric drivetrain and will be launched under a "BMW sub-brand" comparable to BMW's M badge, which marks high-performance cars.

Reithofer also revealed that the vehicle will be launched "in the first half of the next decade," but failed to provide any further details. Earlier this week BMW confirmed that it would be partnering with SB LiMotive, a joint-venture between Bosch and Samsung SDI, for the supply of lithium-ion batteries for the new vehicles.

In related news, Reithofer also confirmed that BMW was still in talks with France's PSA Peugeot-Citroen over a possible deal to build new engines together, as well as Daimler on joint purchasing and sharing certain components.

Motor Authority
JustLuxe Contributor
Related Topics : Lifestyle News
Share on Facebook Share
See Next Article
Write a Story/Review about this topic

Post a Comment

 
Related Articles
Featured Contributor
Deidre WoollardDeidre Woollard
The latest Airsteam design concept made it's debut at the 49th annual National RV Trade Show in...
Read More | View Profile
The Best of Luxury
Event Calendar
Keeping Up with JustLuxe
Like Us on FacebookFollow Us on TwitterRSS Feeds
Sign Up for Our Newsletter!
Current News & Features
Will This $1,000 App Keep You From Upgrading to the iPhone 6?
Princess Yachts Unveils the Sleek and Speedy Princess 30M
The Incredible Sound & Durability of V-MODA XS Headphones
Comedian Bill Cosby Gives Voice to African-American Artists By Loaning His Massive Art Collection to the Smithsonian
Gurkha Cigars Insures 9,000-Square-Foot Humidor Valued Over $5M
Vintage Wine Weekend at Four Seasons Maui: A Connoisseurís Dream Come True
The Drop Is Worth the Film Festival Hype & So Much More
While Safety Comes First, High-Tech Features are a Close Second in the Skully AR-1 Helmet
The Future of Wine: 3 Hot Trends You Need to Know About
Karina Wiciak Unveils New Fairytale Bathroom Restaurant Design
See the complete list

Best of Luxury

Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
View All Best of Luxury
LivingLuxe. Exclusive Deals and Luxury Brands. Learn More
JustLuxe Galleries presents Popular Photo Galleries
Meet Our Writers Become a Contributor
Dear Guy on the Unicycle: Itís Time to Upgrade to the Electric-Powered RYNO
Djani Schafer »
Attention-Grabbing Bishop Concept Motorcycle is Minimal & Dramatic
Mila Pantovich »
The Hennessey Venom F5 Is The Tornado of Supercars
JustLuxe Team »
See More Contributors
THINGS WE LIKE