Home LifeStyle  Luxury Cars UAE Drivers to get Gucci Seatbelts

UAE Drivers to get Gucci Seatbelts

Posted: Dec. 31st, 1969  |  By Andrew ChristianOwner | 4WheelsNews
RSS Syndicated News Email a Friend Suggest an Article Share
Luxury Vehicle Accessories: For its nationwide safety campaign, the United Arab Emirates has a unique approach - the Fashionable Seatbelt campaign.

To be launched after Ramadan, the campaign seeks to invite designers to submit concepts for the seatbelts. Seatbelts could then be covered with images of the national flag, sports logos and logos of fashion houses like Gucci. They also plan that in the future, car owners will pick out the car and color of the seatbelt at the same time.

Figures from the Health Authority Abu Dhabi report that only 11% of Emiratis wear their seatbelts. As expected, the campaign would have detractors who are saying that the government should focus instead on instilling the fear of tickets in the drivers. Some think the plan is interesting but that Gucci and other luxury brands will seek to protect their intellectual property.

Andrew Christian
4wheelsnews
JustLuxe Contributor
Related Topics : Lifestyle News
Share on Facebook Share
See Next Article
Related Articles
Featured Contributor
Courtney DriverCourtney Driver
When we received the invitation to test-drive the Aston Martin Rapide, we could hardly say no; the...
Read More | View Profile
The Best of Luxury
Event Calendar
Keeping Up with JustLuxe
Like Us on FacebookFollow Us on TwitterRSS Feeds
Sign Up for Our Newsletter!
Current News & Features
Wider Yachts Shows Off Plans for Spacious W125 at Miami Boat Show
Aston Martin Cruelly Teases Us With the Roar of Vulcan's Engines
Here's Why Everything You Thought You Knew About Thread Count is a Lie
Better Brush Up On Your Golf Skills Before Moving Into This $5.8M Hualālai Resort Home
Totally Customizable Mercedes Actually Looks Like a Private Jet Inside
The Southern Steak & Oyster Should Be On Your Dining List When Heading to Nashville
Which 10 Restaurants Get to Sit With the Forbes Five-Star Cool Kids?
Customize Your Ride With American-Made Stijl Cycles
Add Some Serious Sexiness to Your Flat With These 15 Furnishings From Fifty Shades of Grey
Prestige Private Air Offers Last-Minute Bookings and Helicopter Transfers With New Emerald Membership
See the complete list

Best of Luxury

Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
View All Best of Luxury
LivingLuxe. Exclusive Deals and Luxury Brands. Learn More
JustLuxe Galleries presents Popular Photo Galleries
Meet Our Writers Become a Contributor
5 Companies That Will Rent You a Supercar in Almost Any City
Mila Pantovich »
See More Contributors
THINGS WE LIKE