Home LifeStyle  Luxury Cars UAE Drivers to get Gucci Seatbelts

UAE Drivers to get Gucci Seatbelts

Posted: Sep. 2nd, 2009  |  By Andrew ChristianOwner | 4WheelsNews
RSS Syndicated News Email a Friend Suggest an Article Share
Luxury Vehicle Accessories: For its nationwide safety campaign, the United Arab Emirates has a unique approach - the Fashionable Seatbelt campaign.

To be launched after Ramadan, the campaign seeks to invite designers to submit concepts for the seatbelts. Seatbelts could then be covered with images of the national flag, sports logos and logos of fashion houses like Gucci. They also plan that in the future, car owners will pick out the car and color of the seatbelt at the same time.

Figures from the Health Authority Abu Dhabi report that only 11% of Emiratis wear their seatbelts. As expected, the campaign would have detractors who are saying that the government should focus instead on instilling the fear of tickets in the drivers. Some think the plan is interesting but that Gucci and other luxury brands will seek to protect their intellectual property.

Andrew Christian
4wheelsnews
JustLuxe Contributor
Related Topics : Lifestyle News
Share on Facebook Share
See Next Article
Write a Story/Review about this topic

Post a Comment

 
Related Articles
Featured Contributor
Merilee KernMerilee Kern
Many believe that who you are is defined by what you drive - your ride, your wheels and your...
Read More | View Profile
The Best of Luxury
Event Calendar
Keeping Up with JustLuxe
Like Us on FacebookFollow Us on TwitterRSS Feeds
Sign Up for Our Newsletter!
Current News & Features
Newly Renovated Bombay Sapphire Laverstoke Mill Looks Like a Distillery From the Future
GGMM's Retro M-Freedom Wi-Fi Speaker Looks Like a Blast From the Past
Artist Dave White Put a Bird On This Albion Jaguar E-Type
21 Deviantly Delicious Cocktail Recipes for a Weekend of Halloween Debauchery
L.A.'s Bakery Queen Zoe Nathan Shares Her Recipe for Happiness with the Huckleberry Cookbook
Get Started On Holiday Recipes With This Pan Roasted Duck Breast With Red Wine Poached Apples
Pastrovich Design Unveils X R-Evolution Yacht Concept That Imitates a Floating Resort
Drink Some Ultra-Premium Vodka, Save Some White Tigers
Florida's $139M Le Palais Royal is "Most Expensive Palace in U.S."
Picasso & Dali to Sell in Marina Romanova-Arnott's Private Online Art Gallery
See the complete list

Best of Luxury

Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
View All Best of Luxury
LivingLuxe. Exclusive Deals and Luxury Brands. Learn More
JustLuxe Galleries presents Popular Photo Galleries
Meet Our Writers Become a Contributor
2015 Porsche Cayenne S E-Hybrid SUV Taps the Spyder for a Little Inspiration
JustLuxe Team »
Take Your Driving Skills to the Next Level With These 7 Exciting Racing Academies
Mila Pantovich »
Bird? Plane? No, It's A Flying Car: AeroMobil is the Plane You Can Drive to Work
Djani Schafer »
See More Contributors
THINGS WE LIKE