Home LifeStyle  Luxury Cars UAE Drivers to get Gucci Seatbelts

UAE Drivers to get Gucci Seatbelts

Posted: Sep. 2nd, 2009  |  By Andrew ChristianOwner | 4WheelsNews
RSS Syndicated News Email a Friend Suggest an Article Share
Luxury Vehicle Accessories: For its nationwide safety campaign, the United Arab Emirates has a unique approach - the Fashionable Seatbelt campaign.

To be launched after Ramadan, the campaign seeks to invite designers to submit concepts for the seatbelts. Seatbelts could then be covered with images of the national flag, sports logos and logos of fashion houses like Gucci. They also plan that in the future, car owners will pick out the car and color of the seatbelt at the same time.

Figures from the Health Authority Abu Dhabi report that only 11% of Emiratis wear their seatbelts. As expected, the campaign would have detractors who are saying that the government should focus instead on instilling the fear of tickets in the drivers. Some think the plan is interesting but that Gucci and other luxury brands will seek to protect their intellectual property.

Andrew Christian
4wheelsnews
JustLuxe Contributor
Related Topics : Lifestyle News
Share on Facebook Share
See Next Article
Related Articles
Featured Contributor
Made ManMade Man
For its diminutive size, the 2011 BMW 135i Convertible squeezes a track-ready monster under its...
Read More | View Profile
The Best of Luxury
Event Calendar

the holiday gift guide 2013

DISCOVER THE LIST >
1

Sony DSC-QX100 Smartphone Attachable Lens

Sony basically packed all the usual camera inner workings within the lens... more >

2

Flask Bangle by Cynthia Rowley

For the life of the party this Cynthia Rowley flask bangle holds three ounces... more >

3

Carbon Fiber Ciclotte

Designed and crafted in Italy, Ciclotte's luxury exercise bike models... more >

Day

Keeping Up with JustLuxe
Like Us on FacebookFollow Us on TwitterRSS Feeds
Sign Up for Our Newsletter!
Current News & Features
The Uprising of Craft Vodka
Maarten Baas: Turning Dramatic Concepts into Usable Reality
Zaha Hadid Leaves a Lasting Legacy for the Future
Is Samsung's Smart Windshield Really a Good Idea?
Dangerous Delicacies Worth the Risk
Meet Floatti, the World's First Super Suitcase
Max Azria is Selling His $88M Awesome LA Home
Gin Holds Its Lead at SF Spirits Competition
Qatar Executive Brings On a Second Gulfstream G650ER
Spyker is Back With the Exquisite New C8 Preliator
See the complete list

Best of Luxury

Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
View All Best of Luxury
LivingLuxe. Exclusive Deals and Luxury Brands. Learn More
JustLuxe Galleries presents Popular Photo Galleries
Meet Our Writers Become a Contributor
The 5 Most Beautiful Alfa Romeos Ever Made
Alfa Romeo »
Maserati Goes to Hell's Kitchen
Noah Joseph »
Is Samsung's Smart Windshield Really a Good Idea?
Mila Pantovich »
See More Contributors
THINGS WE LIKE