Home LifeStyle  Luxury Cars JD Power Says Jaguar Best Luxury Brand in Satisfying Customers

JD Power Says Jaguar Best Luxury Brand in Satisfying Customers

Posted: Jan. 5th, 2010  |  By James Rothaar Freelance Writer |
RSS Syndicated News Email a Friend Suggest an Article Share Visit Website
Luxury Car News: J.D. Power and Associates announced that Jaguar ranked highest among luxury brands in satisfying customers who purchased a new vehicle in the J.D. Power and Associates’ 2009 Sales Satisfaction Index (SSI) Study. It is the second year in a row that Jaguar ranked first. Cadillac, Lexus, Mercedes-Benz and Land Rover fill out the top five, with MBZ and Land Rover tying for fourth place.

The customer-satisfaction study is based on information gathered by surveying more than 48,000 respondents. It focuses on the sales process and the price of a vehicle. Buyers’ views regarding the car dealership, salesperson, handling of paperwork, delivery process, and price were evaluated. The delivery of the new car and the salesperson were the areas respondents reported the most improvement in the 2009 study.

The study revealed that more that more than 20 percent of shoppers who leave a dealership without buying do so due to being treated inappropriately by the sales staff. Pricing games and sales pressure tactics are major negatives raised by prospective buyers. The study also reported that while 43 percent of those who left the dealership without buying bought the same brand from another dealer, 57 percent opted to buy an entirely different brand as well.

"In this difficult economy, dealerships are working particularly hard to close sales, but need to be attentive to customers without exerting unwanted sales pressure," said Jon Osborn, director of automotive research at J.D. Power and Associates.

Mr. Osborn also said that in 2009 nearly 25 percent of buyers reported experiencing sales pressure from their selling dealer. The study showed that sales personnel of dealerships were more helpful in assisting new-car buyers in staying within budgets and in negotiating prices quickly.

The most significant area of improvement in the delivery process is dealerships providing complete explanations to buyers on their vehicle’s features and the owner's manuals. Apparently, there is an industry-wide effort being made to improve on customer service as overall satisfaction of customers buying new cars is up 11 points from the 2008 study.

For JustLuxe James Rothaar
Related Topics : JaguarLifestyle News
Share on Facebook Share
See Next Article
Related Articles
Featured Contributor
Deidre WoollardDeidre Woollard
The latest Airsteam design concept made it's debut at the 49th annual National RV Trade Show in...
Read More | View Profile
The Best of Luxury
Event Calendar
Keeping Up with JustLuxe
Like Us on FacebookFollow Us on TwitterRSS Feeds
Sign Up for Our Newsletter!
Current News & Features
Wider Yachts Shows Off Plans for Spacious W125 at Miami Boat Show
Aston Martin Cruelly Teases Us With the Roar of Vulcan's Engines
Here's Why Everything You Thought You Knew About Thread Count is a Lie
Better Brush Up On Your Golf Skills Before Moving Into This $5.8M Hualālai Resort Home
Totally Customizable Mercedes Actually Looks Like a Private Jet Inside
The Southern Steak & Oyster Should Be On Your Dining List When Heading to Nashville
Which 10 Restaurants Get to Sit With the Forbes Five-Star Cool Kids?
Customize Your Ride With American-Made Stijl Cycles
Add Some Serious Sexiness to Your Flat With These 15 Furnishings From Fifty Shades of Grey
Prestige Private Air Offers Last-Minute Bookings and Helicopter Transfers With New Emerald Membership
See the complete list

Best of Luxury

Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
View All Best of Luxury
LivingLuxe. Exclusive Deals and Luxury Brands. Learn More
JustLuxe Galleries presents Popular Photo Galleries
Meet Our Writers Become a Contributor
5 Companies That Will Rent You a Supercar in Almost Any City
Mila Pantovich »
See More Contributors
THINGS WE LIKE