 Luxury Autos: Jaguar took a hit in 2004 with the closing of their Browns Lane plant and slumping U.S. sales. Jaguar needed a new superstar to signify its return, or from their perspective, continuance, as an industry leader. The Advanced Lightweight Coupe (ALC) is what Jaguar executives hope fits the bill. Jaguar was eager to announce their new show car, airing the details on a news program in the UK before debuting it to the American public
at the Detroit car show--an action that puzzled auto industry experts,
leaving behind the feeling that Jaguar is hungry for recognition."
For LxM
Amy Covington
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