Luxury Car News: If you are able to afford a Maserati GranTurismo, why not buy it? Apparently, that is exactly what those capable of doing so in the U.S. have already done. According to a report filed this week by Bloomberg, Maserati said that the new GranTurismo Convertible model is sold out in the U.S. and that waiting lists are being formed. There was no news conveyed on how long the waiting period would be until the new cars arrive stateside.
Maserati's U.S. sales are up 48 percent through November over last year. It was reported that the company sold 1,717 total vehicles for the year, including 558 new GranTurisimo Convertible models. Like several other luxury automakers, Maserati has reversed its fortunes substantially in 2010, having recovering from a 48 percent drop-off in unit sales in the U.S. for 2009. One Maserati dealership in Coral Gables, Fla., told Bloomberg that its sales for Maseratis are up 60 percent for 2010. Although the 2010 sales figures are up, those figures do not match the success achieved in 2008 when 2,510 vehicles were sold.
Seeing a car with a price tag of more than $135,000 selling so well does offer empirical evidence that the stigma attached to spending lavishly appear to be over. The luxury-brand of Fiat, SpA's increase in sales for 2010 makes it 11 of 12 automakers with sales reports that showed increases through November.
Editor's Special Note
JustLuxe congratulates Maserati on its tremendously successful launch of the GranTurisimo in the U.S. We also would like to thank the venerable automaker for allowing us to assist with its advertising and marketing efforts. Generating leads for Maserati from our audience as well sharing insightful articles about the new GranTurisimo with our readers was a special experience for us. See our work on behalf of Maserati.
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