Upon introducing the Veyron Grand Sport Vitesse roadster to the South American market recently at the Sao Paulo International Motor Show in Brazil, Bugatti evidently wanted to make a splash, so it didn't just bring any old example, as if such a thing exists when you're dealing with Bugatti's – it brought this unique example.

The Rafale edition Veyron Vitesse is distinguished by a grey and blue color scheme. The body is painted a unique shade of dolphin grey with blue carbon-fiber trim, and the cockpit is trimmed in its inverse, with blue leather and grey stitching. Carbon fiber, aluminum and magnesium further augment the open-top cabin.

All these special touches and the privilege of owning a special edition Veyron (which, we might add, is that much more likely to appreciate in value) command a considerable premium. At 1.9 million euros, it's more than 200,000 euros more expensive than the already-pricey Vitesse. But when you're dealing with that many zeros, what's another fifth of a million? On the other hand, that difference alone is enough to buy any of the 99% of other cars on the market.