Photos Courtesy of AudiThe good word from Audi is that its sales in the U.S. markets are getting better every month, hitting new sales records for the last 2.5 years. The company announced that this is the best first half of any year for the firm since it began selling cars in the States. The luxury automaker sold 13,706 vehicles in June 2013, which is an 8.2 percent increase over June 2012. The year-to-date sales through June 2013 are up 14 percent as U.S. sales are at 74,277 units for the first half of 2013.
“The momentum seen in Audi sales month-after-month flows from a commitment to advanced products, careful preparation and a steady, strategic plan,” said Mark Del Rosso, EVP and COO of Audi of America. “It’s the same formula displayed in our 12th victory at Le Mans last month and the Truth in 24 documentaries on the dominance of Audi endurance racing. This is how Audi functions and the planning that led to our 30th straight month of record sales serves as a 'Truth in 30’ moment in our race for U.S. premium car success.”
Sales of the automakers luxury SUV and luxury crossover models, the Q5 and Q7, increased substantially in a year-over-year comparison. The sales of the Q7 rose a whopping 78.3 percent in June, while sales of the Audi Q5 increased by 25.6 percent. The higher end or premium-category vehicles are up 19 percent through first half 2013. These vehicles comprise nearly one-third (31.9 percent) of total year-to-date sales and 42 percent of the measureable gain in overall sales.
“We’re now entering the second half of the year with solid momentum, sufficient allocation of cars to meet demand and the expectation that 2013 will be our third consecutive year of record results,” said Rosso.