"Infiniti and its retailer body across the U.S. are anxiously anticipating the first sales of the all-new Q50 luxury sports sedan later this month," said Ben Poore, Infiniti Americas vice president. "With a highly successful pre-sale program that resulted in more than 3,500 customers reserving their Q50, drivers will soon be experiencing world-first technologies, such as direct-adaptive Steering and predictive-forward collision-warning [systems]."
The Infiniti QX60 7-passenger luxury crossover was up 37.4 percent with sales of more than 2,700 units. Overall, crossovers and SUVs were up 10.5 percent for the month. An additional factor effecting sales negatively could be Infiniti’s initiative to change the name of all cars to include the letter “Q” and double digits. Starting in 2014, the automaker's models are based on the letter Q and then a double-digit number to indicate the hierarchy and range of the car. While the move is meant to accommodate the global consumer, it could also prompt a period of adjustment for the U.S., which is currently the automaker's largest market.