"Having the Hyundai Equus win the overall Luxury Car category in AutoPacific's 2013 Ideal Vehicle Awards is a testament to the hard work and dedication that has gone into not only the Equus but Hyundai's entire vehicle lineup," said Mike O'Brien, VP of product planning, Hyundai Motor America. "The Equus' premium amenities, sophisticated design and Hyundai's innovative valet program, 'Your Time, Your Place,' resonates with our consumers. At Hyundai, we strive to exceed customer expectations in safety, quality, value and performance from the entry level Accent to the top-of-line Equus."
Essentially, the firm compares owners' feelings and expectations after actually experiencing their new cars. Fifteen facets of the new automobiles are evaluated by owners, including style, handling, performance, and overall ride. Research and development departments of automakers tap this information to determine if they are a hit or a miss in the eyes of their targeted buyers.
"The Ideal Vehicle Awards show that marketers, product planners, researchers and engineers have developed and launched a vehicle executed best for their target market," says Dan Hall, VP of AutoPacific.