New category of Luxury Real Estate Buyers Emerging
Luxury Real Estate: We call them "Flex-Schedule Entrepreneurs" and they are the perfect demographic for high-end resort real estate in fly-to markets, such as Costa Rica.
The "work-at-home" concept has morphed in the last decade to a very acceptable, popular and efficient way to do business. Sure, many still have outside offices to go to, but nobody in these small companies thinks it strange when they choose to stay home to get more done.
It goes without saying that successful entrepreneurs would appear to be a good demographic for real estate, but pair that with entrepreneurs who have managed to build plenty of flex-time into their lifestyle and you have a growing trend.
These are generally business owners who are progressive in their work and confident in their need for downtime. They feel no guilt working from their home or from their home away from home.
We're seeing real estate buyers for Costa Rica vacation homes who are in their late 30s to late 40s that have established themselves in their respective industries. They have purposefully set-up their business with partners who fill the gap when they are out of the country. Laptops, internet and i-chat allow them to work and be connected as necessary while Costa Rica's geographic location means they are never more than two time zones from most of their US clients.
It?s common for these entrepreneurs to bring the family along during school break but they also come frequently for shorter trips throughout the year with business associates or clients. The draw for many is a feeling of regeneration when they can work from their deck overlooking the ocean or go for a surf session each morning before starting the day. The fact they are surrounded by nature and a different culture helps them to relax, quickly.
The flexibility of their career schedules and the ability to live a better lifestyle are measures of success for these buyers. Like with most resort real estate investments, it is key that a natural lifestyle fit exists, as these buyers tend to use the vacation home more than most other buyer categories of resort real estate.
Stewart Winter
Managing Partner - Marketing
TS Water Real Estate Sales & Marketing
JustLuxe.com Contributor
www.tswater.ca
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