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Guggenheim Foundation & BMW Launch Global Initiative

News & Trends: Richard Armstrong, Director of the Solomon R. Guggenheim Foundation and Museum, and Frank-Peter Arndt, Member of the Board of Management, BMW AG announced a 6-year collaborative effort that will span the globe in an exploration of urban life.

"Our collaboration with BMW brings together three kinds of expertise — an international museum, international design firms, and emerging talents from a number of different fields — for a research-and-development project with almost limitless potential," stated Richard Armstrong. "We cannot predict, and do not want to predict, the outcomes of this open-ended experiment. We do know that it may change every city and community it touches, and point the way toward new possibilities for the urban environment worldwide. We are grateful to BMW for their collaboration on this adventurous project and greatly respect the company's long-standing commitment to design, architecture, and the arts."

"For almost 40 years now, the BMW Group has initiated and engaged in many international cultural cooperations. To us, sustainable commitment in the cultural sector is being aware of our social responsibility whilst preserving absolute creative freedom for our partners," stated Frank-Peter Arndt. "As a company, we are extremely interested in an open-minded and productive dialogue with numerous representatives from art and science. For this reason, we also regard the joint initiative of the BMW Guggenheim Lab as an exciting global platform."

The first installation in the BMW Guggenheim Lab will be Confronting Comfort: The City and You, exploring the relationship between urban dwelling and the environment. Beginning in North America and moving on to Europe and Asia.

Carly Zinderman

Carly Zinderman is a Senior Staff Writer for JustLuxe, based just outside of Los Angeles, CA. Since graduating from Occidental College with a degree in English and Comparative Literary Studies, she has written on a variety of topics for books, magazines and online publications, but loves fashion and style best. In her spare time, when she?s not writing, Carly enjoys watching old movies, reading...(Read More)

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