Ralph Lauren's new men's fragrance launch, The Big Pony Collection.
"Having Secrets selected for the Big Pony Fragrance Video makes us feel like we're doing something that connects with people," says OneRepublic singer-songwriter Ryan Tedder. "We are extremely excited to be partnered with a compelling brand like Ralph Lauren."
Secrets has been tapped as the theme song for the Big Pony Fragrance Video shoot by renowned filmmaker and photographer Bruce Weber, now featured in the global digital outreach campaign for the fragrance collection.
The 2-minute video takes place at a polo match and focuses on four young men specifically chosen to represent the corresponding archetypes of the four Big Pony Fragrances — sport, seduction, adventure and style.
"This new team of fragrances brings choice, style, and modernity to a new generation of men," says Guillaume de Lesquen, President of Ralph Lauren Fragrances Worldwide. "OneRepublic captures these qualities in Secrets in a way that brings a meaningful dimension to the entire launch."
The Big Pony Fragrance Collection is available in 75ml and 125ml sizes, for $50 and $65 respectively. It is also available in a coffret set, including the four fragrances in 15ml bottles for $45.
News & Trends: OneRepublic's hit song Secrets has become the official song for "Having Secrets selected for the Big Pony Fragrance Video makes us feel like we're doing something that connects with people," says OneRepublic singer-songwriter Ryan Tedder. "We are extremely excited to be partnered with a compelling brand like Ralph Lauren."
The 2-minute video takes place at a polo match and focuses on four young men specifically chosen to represent the corresponding archetypes of the four Big Pony Fragrances — sport, seduction, adventure and style.
"This new team of fragrances brings choice, style, and modernity to a new generation of men," says Guillaume de Lesquen, President of Ralph Lauren Fragrances Worldwide. "OneRepublic captures these qualities in Secrets in a way that brings a meaningful dimension to the entire launch."
The Big Pony Fragrance Collection is available in 75ml and 125ml sizes, for $50 and $65 respectively. It is also available in a coffret set, including the four fragrances in 15ml bottles for $45.