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Ralph Lauren Partners with OneRepublic for Big Pony Fragrance Collection

News & Trends: OneRepublic's hit song Secrets has become the official song for Ralph Lauren's new men's fragrance launch, The Big Pony Collection.

"Having Secrets selected for the Big Pony Fragrance Video makes us feel like we're doing something that connects with people," says OneRepublic singer-songwriter Ryan Tedder. "We are extremely excited to be partnered with a compelling brand like Ralph Lauren."

Secrets has been tapped as the theme song for the Big Pony Fragrance Video shoot by renowned filmmaker and photographer Bruce Weber, now featured in the global digital outreach campaign for the fragrance collection.

The 2-minute video takes place at a polo match and focuses on four young men specifically chosen to represent the corresponding archetypes of the four Big Pony Fragrances — sport, seduction, adventure and style.

"This new team of fragrances brings choice, style, and modernity to a new generation of men," says Guillaume de Lesquen, President of Ralph Lauren Fragrances Worldwide. "OneRepublic captures these qualities in Secrets in a way that brings a meaningful dimension to the entire launch."

The Big Pony Fragrance Collection is available in 75ml and 125ml sizes, for $50 and $65 respectively. It is also available in a coffret set, including the four fragrances in 15ml bottles for $45.

Carly Zinderman

Carly Zinderman is a Senior Staff Writer for JustLuxe, based just outside of Los Angeles, CA. Since graduating from Occidental College with a degree in English and Comparative Literary Studies, she has written on a variety of topics for books, magazines and online publications, but loves fashion and style best. In her spare time, when she?s not writing, Carly enjoys watching old movies, reading an...(Read More)

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