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JL: How would you describe your business style, as opposed to other, similar lodging collections (i.e. Black Tomato or Mr. & Mrs. Smith)?
HoK: Our style of representation goes beyond the ‘hotel directory’ and plaque on the front desk. Suzanne and Greg act as an extension of their collection’s sales’ teams and pride themselves on being a part of the booking process. Whether it is uncovering a new account for a hotel, VIPing the honeymoon couple, or strengthening relationships, we are a part of the process. Knowing the staff behind the scenes of a hotel or residence is only part of the reason why we are successful at taking care of our customers.
JL: Since you prefer to do much of your brand-building in-person, by word of mouth, how do you tap into potential new business sources and get your name out to a wider audience?
HoK: Word-of-mouth has been very good to us, in adding to our collection and client list. We have a strong presence in Los Angeles and New York City, where we are forever hosting creative and different types of client events that allow our industry friends to mix in a more casual way. Examples include intimate dinners in a Brooklyn Carriage House, with Greg and Suzanne cooking dinner for 25 people, or at a Bel Air home overlooking a canyon, while their guests take dance lessons under the stars from famed Willem de Vries of the television show So You Think You Can Dance, to racing around a staged warehouse for a production of Sleep No More. Combine all of this with a very active social media life, and our following is growing and self-propagating.