Photo Courtesy of Lamborghini
Ferrari isn't alone, however, in recording a profitable 2013. So too has Lamborghini, the company based in nearby Sant'Agata Bolognese. Now part of the enormous Volkswagen Group, Lamborghini was established as a foil to Ferrari, but isn't anywhere near as large. Where Ferrari delivered 6,922 new cars last year, Lamborghini produced just 2,121. That's still a big number for an outfit as small as Lamborghini, though, which only has two standard-production model lines to Ferrari's four (not counting seven-figure, small-run editions like the new LaFerrari or Lamborghini Veneno).
Though Lamborghini did not report how much profit it made last year, it did report its revenues at 508 million euros. That's closer to Ferrari's annual profits than the 2.3 billion in revenues it reported last year, but still paints a picture of a lucrative business. This is despite having discontinued the most successful model in its history in November, the Gallardo, to make way for the new Huracán, selling more Aventadors to make up for it and recording the most V12 supercars it has ever sold.
"In the year of our 50th anniversary, Lamborghini has delivered a very satisfying performance, confirming the strength of our product and commercial strategy," says Lamborghini CEO Stephan Winkelmann. "Today the company is driving towards the future from a very solid economic base. With our very attractive and new model mix, ongoing high investments of more than 20 percent of our total turnover into R&D as well as continuous investments into factory premises and the recovery of the markets we anticipate a new phase of solid global growth into new dimensions in the short and long term."