JL: What drove Rolls-Royce to break record sales for bespoke last year?
ES: The trend of personalization across a wide range of consumer goods continues to grow on a global scale. Rolls-Royce is the go-to luxury carmaker for the connoisseur who demands the best in individualization. In 2013, almost 95 percent of cars purchased were personalized by their owners, reinforcing the fact that Rolls-Royce Motor Cars’ Bespoke business has become more successful than ever with its range of super-luxury cars reaching new heights.
JL: The Ghost Series II will make its North American Debut at the New York International Auto Show in April. Why did the company decide to redesign the Ghost?
ES: The Rolls-Royce Ghost model has been the cornerstone of our success around the world since its launch in 2009. In presenting a less formal, more contemporary and dynamic expression of Rolls-Royce luxury, the Ghost Series II update ensures the timeless, yet modern quality that the marque’s customers cherish. Ensuring that the Ghost remains at the very cutting edge of an ever-changing world is essential to satisfying the high demand of our customers. The Ghost Series II showcases a vehicle with the most recent technological advances and represents evolutionary changes to Ghost’s timeless aesthetic.