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Movers & Shakers: See How Your Favorite Luxury Brands Fared On 2015’s Best Global Brands Report

Last month, brand consultancy Interbrand released its annual Best Global Brands report, ranking the world’s 100 most valuable global brands. Here, we reveal which luxury players made the cut.

The theme of Best Global Brands 2015 centers around “Brands at the speed of life” and supports Interbrand’s prediction that the brands that will succeed in the coming age “are those that take the time to empathize deeply with people’s priorities; meet them wherever they are, when and where they want; and use technology to power products and services that align and integrate into their everyday lives: because business and brands need to happen at the speed of people’s lives." It’s not surprising then that this year’s top 10 most valuable global brands all hail from the technology sector, with behemoths Apple and Google leading the charge. For the third year in a row, Apple (#1) and Google (#2) – valued at USD $170.3 billion and USD $120.3 billion respectively—claimed the top positions, with Apple increasing its brand value by 43 percent, compared to Google’s 12 percent rise. Microsoft (#4) edged ahead of IBM (#5), with Amazon (#10) entering the Top 10 for the first time with a brand value of USD $37.9 billion. Luxury, however, again staked its claim as an ever-increasing force, with 17 luxury brands ranked in the Top 100 Best Global Brands, up from 14 in last year’s report.

Daniela Aroche

Every day, thousands of leading luxury professionals from over 150 countries log on to Luxury Society, a private online business network designed to connect, inform and inspire. Members are able to forge valuable relationships, keep abreast of the industry's latest developments and discover innovative strategies and career opportunities, while maintaining the privacy and discretion that they deman...(Read More)

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