News & Trends: The affluent are to be congratulated. In these difficult economic times, affluence can come from just having some discretionary spending dollars by luck, or having worked hard to get there, or a combination of both. From the shopping sidelines they are returning to the retail world with a new mantra – Spend it.. IF I can feel good about it, and IF I can get a deal, and IF it has a value-added attribute to it. From the bottom of our retail-concerned hearts, thank you for getting up and getting going. No matter how the general population may feel about the affluent, whether it is envy, pity, or just indifference, retail needs their business. It doesn’t matter if the retail is online, from a catalog, or in a bricks and mortar store, when the buck passes, the masses are grateful. Spreading the wealth is the foundation to a healthier retail environment.
The progress to create and install these applications is gaining speed because the dim light at the end of the downturn tunnel is visible, and the affluent are driving the train. The design, development, coding, creation, testing, installing, and implementation of this technology was chugging along for the past few years and now it looks like we’ll see many more retailers and consumers get on board. Think of the implications as this type of technology spreads to other categories of retail business such as art, boating, aircraft, jewelry, home-buying, vacationing, and travel. All who can afford the instrument to connect to the application will be able to try it on, walk through it, experience it on their wall, listen to it, or visit it, before they decide they want to buy it. It will go far beyond just augmented reality. And, at least for now, it appears that the affluent as a group are providing some of the major funding for the trip.
By David Gautereaux