Goubli changes name to 'Go Believe'

Tianjin Goubuli Group Corp., whose Goubuli buns are known across China, has adopted the English name Go Believe.

Goubuli, a 150-year-old stuffed bun producer, has started hanging its English name in its branch restaurants, the state-run Xinhua news agency reported Sunday.

The English name sounds similar with the Chinese name, and it is positive and meaningful by highlighting the honesty of the company, said Zhang Yansen, chairman of the company. We hope it can be better understood and trusted by foreign guests.

However, the English named has caught some flak online.

The phrase 'Go believe' is grammatically wrong. And it's hard to connect the superficial name with the century-old famous name, said an anonymous poster.

Goubuli buns and 395 other cuisines around the country were awarded the title Famous Chinese Snack by the China Cuisine Association in 1997.

Copyright 2008 by United Press International