New Watchmaker 88 Rue du Rhone Has its Roots in Generations of Swiss Craftsmanship

As grandsons of the renowned Swiss watchmaker Raymond Weil, brothers Elie and Pierre Bernheim were raised surrounded by master craftsmen, developing a passion and in-depth knowledge of watchmaking early on. With timepieces constructed with the upmost excellence and exquisite designs, these young brothers have successfully created a Swiss luxury watch brand for a new era of collectors. And now, for the first year ever, the Bernheim brothers and co-founders of 88 Rue du Rhone will be presenting their collection at the Baselworld Fair next month.

For centuries, watches have been a timeless statement of style and sophistication; however, in recent years the youthful desire for all things fresh and current makes it nearly impossible for dedicated timepiece lovers to keep up with the array of new styles that hit store fronts each season. Using creativity, Swiss excellence and top-of-the-line designs, the 88 Rue du Rhone brand offers an innovative type of luxury to a new generation of watch enthusiasts.
Truly creating a brand from the ground up, 88 Rue du Rhone (named after Geneva’s most prestigious street) launched in the summer of 2012 and achieved immediate success. It was clear that these two brothers had discovered their place in the watch marketplace with their high quality, stylish designs.

Baselworld 2013 will be the Bernheim Brothers' first experience presenting at the fair. With a strong focus on chronographs, the 2013 novelties are bound to be a Baselworld hit with elegant aesthetics and a variety of different styles. Recently named the official partner for the British Academy of Film and Television Arts, (BAFTA) the label's latest designs for men and women are sure to be exquisite.