While a product may have that look, it also has to be touched to close the deal. Sixty-five percent of buyers of high-end products want to see what is being purchased.
Google provides this information based on research it conducted in a study titled:How Affluent Shoppers Buy Luxury Goods: A Global View. The report does not downsize the contribution that a good website and Internet marketing as sales tools.
Luxury Daily reports that although affluent consumers are tech-savvy that most want to experience a luxury product before buying it. The study also indicated that 75% of luxury-buying consumers do their homework on the Internet before buying. So, the Internet does aid, assist, and, at times, even influence shoppers greatly. It gets them to come to the stores.
The How Affluent Shoppers Buy Luxury Goods: A Global View report conducted interviews with individuals between the ages of 25-65 who were in the top 5-8 percent of affluent households in nine countries and had made at least two luxury purchases in the past two years.