London's luxury hotels have found a new perk that is turning out to be a most-wanted amenity: day-only rooms. The new mode of operation is driving revenue upward for deuxe hoteliers, such as The Beaufort. The new day-rate is reported to be popular mainly for business reasons, not illicit trysts, reports CNN.
"The Beaufort is actually a very exclusive boutique hotel," explains Nassar Khalil, the director of sales and marketing. "We cater to a unique set of people because our price bracket is such. It's not just for any Jack and Jill."