Seven years ago, Mike Jeffries, the CEO of Abercrombie & Fitch, said that he only wants cool and popular kids wearing the A&F label. Thanks to the Internet, some stories never die.
The “cool” Mr. Jeffries also stated that he only hires attractive people and that he doesn’t want fat and ugly people buying Abercrombie & Fitch either. That is why his label does not make an extra large size for females as well.
The audacity of the CEO prompted filmmaker Greg Karber to help A&F find another niche market—the homeless of L.A. Mr. Karber went to some thrift stores in Los Angeles and gathered up some pre-owned A&F apparel. He then went to Skid Row and handed out the clothes to homeless people. (Well played, Greg.)
Watch the video from Tastefully Offensive. Thanks to A&F and its condescending CEO, the homeless have upped their standards. Up yours, Mr. Jeffries!