There is a lot that goes on behind the scenes in preparation for the upcoming 57th inauguration. Various companies that range from apparel to fine china to wines to cheese to honey and maple syrup want in on the action, reports Bloomberg Businessweek. It is a marketing coup-and-one-half to get linked to the festivities.
Sales for the poetry book by Richard Blanco, the inaugural poet in 2009 soared. The J Crew website blew a gasket from all incoming orders from women wanting to buy the green leather gloves worn by Michele Obama at the last swearing-in ceremony. What products will benefit from this inauguration?
The New York senator [Chuck Schumer] is in charge of the inaugural luncheon—and he made sure the president will be seen enjoying a wide variety of delicacies from Schumer’s home state, including wines, cheese, honey, and maple syrup. (A staffer stresses there’ll also be South Dakota bison and Maine lobster.)