Online retailer Amazon launched its new luxury website on Friday, the New York Daily News reports.
The new upscale retail portal carries brands, such as Burberry,Nars, Dr. Brandt Skincare, Jack Black, Deborah Lipmann, Dr. Dennis Gross Skincare, Stila, and others.
Chance Wales, the director of beauty and health and personal care, recently told WWD that Amazon has lacked luxury brands that its customers want, and that this new site is the first step to marry its customer needs with what brads expect in terms of displaying and selling their luxury products.
This is the second major online retailer to enter the beauty business, as NET-A-PORTER jumped into the ever-growing sector in March.
…"We have luxury shoppers," said Chance Wales, Amazon's director of beauty and health & personal care, told WWD. "