Apple Names YSL's CEO Paul Deneve Its VP of 'Special Projects'

Posted: Jul. 5th, 2013  |  By DailyLuxe News

Could this be an indicator that Apple plans to make a fashion statement in the wearable computer-wear market? 

Apple CEO Tim Cook tapped the world of fashion and hired the CEO of Yves Saint Laurent, Paul Deneve, as a VP working on “special projects,” Tech Crunch reports on a story broke originally by Bloomberg.  The rumor mill began churning Monday, as a sourced report from an anonymous Apple insider made the rounds.

A two-sentence snippet of TC’s story offers insight on why the peculiar career switch, leaping to high-tech from high fashion is not that strange at all.    

The leap from Parisian fashion to Silicon Valley tech might seem like a big one, but looking at Deneve’s résumé it doesn’t seem so out of the blue. Though the past decade of his career has been in the upper echelons of the fashion world in senior roles at Nina Ricci, Lanvin, and YSL, Deneve’s LinkedIn profile also indicates that he worked in sales and marketing at Apple Europe from 1990 to 1997.