There is a luxury model car for every level of the consumer chain these days. Whether it is the entry-level luxury level or the customizable one-off distinguishable feature that makes a vehicle singularly unique, model lines are expanding quicker than TV commercials can keep pace.
Businessweek uses the Mercedes-Benz C-Class and E-Class lines to quantify its view on the ever-expanding-model-line syndrome that is occurring in the luxury car industry.
What is Businessweek/Bloomberg’s assessment of the situation?
…. So what’s going on here? Why do luxury automakers need 10 models when three or four used to do just fine? Things have gotten far more competitive, that’s for damn sure. Until the mid-80s, there was no Lexus, no Infiniti, no Acura. “There were no $60,000 Hyundais,” says Kevin Tynan, an automotive analyst at Bloomberg Industries.