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'Big 3' Luxury Automakers Align with Buyers' Demands

Posted: Jun. 17th, 2013  |  By DailyLuxe News

Photo: Audi

Among the reasons proffered by pundits and journalists on why the luxury automobile industry is growing is that the major players are listening to consumers’ demands.

Audi, BMW, and Mercedes-Benz reported record-breaking sales in 2012, and thetrend is continuing for all three deluxe car builders to date in 2013. With global domination aspirations …  the are offering smaller vehicles to meet the needs of the emerging markets and new luxury car buyers alike.

The sales chief of BMW commented that his company will continue to add compact models, such as the BMW 3-series Gran Turismo, which BMW fans already adore. Sales are up in Europe as well as Asia and other parts of the Americas. This is great news after six straight years of struggling numbers, and it’s likely the American and Chinese buyers who are helping to boost sales the most. 

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