Luxury Daily newsletter has named Cartier its 2012 Luxury Marketer of the Year. The France-based jeweler finished ahead of first runner-up Four Seasons hotel and second runner-up fashion house Burberry. These brands maintained their high-end status while tapping into new technologies and communications channels.
Burberry took the top spot in 2011, with fashion house Ralph Lauren and luxury automaker BMW coming in second and third, respectively.
The Luxury Marketer of the Year award was decided based on luxury marketing efforts with impeccable strategy, tactics, creative, execution and results. All candidates selected by the Luxury Daily editorial team had to have appeared in Luxury Daily coverage this year.