The results of a recent market research study, The 2014 China Luxury Forecast, reveal that 92% of Chinese consumers of luxury products are not happy with the customer service they receive in China, the Luxury Daily reports.
More than one-third of the respondents surveyed in Mainland China and Hong Kong prefer to shop online for luxury products. The info stemming from the report prepared by the Ipso Group and Ruder Finn also suggests that Chinese consumers are less interested in brands and more interested in uniqueness of products. Additionally, brand boutiques are the most preferred places to shop for high-end merchandise.
….The deficiency of sophisticated retail locations in China has pushed consumers to countries where brands have expended more resources on improving the in-store experience. Furthermore, the growing product awareness among consumers creates a rift between them and retail staff that reinforces the decision to go abroad.