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Coffee Grower Turns to Dung to Spike Sales of Premium Blend

Posted: Dec. 3rd, 2012  |  By DailyLuxe News

Photo: Reuters/Reuters

Apparently, it’s a dung deal!

Peruvian coffee grower is separating coffee beans from dung to enhance flavor and boasts revenues. The unique flavor enhancer is pushing upward the price and the taste of the beans. Customers are willing to spend up to $65 a cup for the special blends.

In doing so, the Peruvians are catering to the whims of global coffee consumers willing to pay anywhere from $20 to $65 for a cup of the odd treat, a sign coffee farmers here have come a long way toward tapping niche markets since the days when political violence and unscrupulous buyers stunted their reach.

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