We are speculating that nobody asked the other automakers that are trying to block Tesla from selling directly to consumers without dealerships to share their litigious thoughts. But that is fodder for another day (or article).
While electric automobiles have been around since the turn of the century, perhaps Tesla will electrify consumers and win over their confidence. Despite Tesla’s Model S scoring the highest rating achieved by Consumer Reports (May 2013) and winning the eponymous Motor Trend Car of the Year award, buyers and Wall Street remain dubious.
Will EVs ever have the juice to plug into the mainstream automotive market? Why do stock market speculators continue to short-sell the company’s stock?
Tesla’s chief designer expressed his enthusiasm on the company’s future with Bloomberg Businessweek. How do you like these apples?
It’s like the leap of faith Apple (AAPL) took with the iPhone,” he says, explaining why the car has a touchscreen instead of the usual physical buttons. “There’s a cleanliness to the interior. The screen is the hero. We are in the midst of that transition toward a new way of thinking. For me, it’s that iPhone moment.”