Whether you are a spellbound fan of Lady Gaga or incredulous to the status of her stardom, one fact is irrefutable. Her ability to engage with her fans, those 100 million plus adoring fans whom she calls her little monsters, is about as good as it gets.
The same firm that made Lady G a goddess of social media among her followers over that past two years is ready to show other businesses how to make their fans go gaga on online networks for them.
Backplane is the behind-the-scenes force behind that movement. It is the forum that brings entertainers and entities closer to their fans and followers. The company is now working with brands like Coca-Cola to increase its ability to engage with on social networks. Backplane’s CEO Matt Michelson recently spoke with VentureBeat about its business and core competencies.
“We’ve used the Little Monster community to hone our skills and perfect our product, to learn about user behavior, the psychology and sociology of community, and how to manage super fans,” CEO Matt Michelsen said in an interview with VentureBeat. “Every brand, celebrity, politician, and organization I’ve talked to faces the challenge of creating an online community that they own. No one has built this platform yet.”