With more than 600 million users worldwide, Facebook has dominated the social world and is changing the face of social protocol. A study showed that 47% of Facebook users have cuss words on their page and undergraduate men who reference alcohol on their pages seem to have more friends. This leads researchers to believe that cultural norms and values are changing, along with morals and personal relationships.
Different Facebook studies have been conducted to reveal the changing social norms as shown through Facebook. A study of 1,000 people showed that the separation of work and home is still prevalent, as 56% of Americans think it is irresponsible to be Facebook friends with their boss. Proving the old adage that “sex sells” is still alive, a study by social media scientist Dan Zarrella looked at 12,000 different media sources and found that those on the subject of sex were “90% more likely to be shared on Facebook” than other subjects.
Facebook is leading cultural and social norms, which is leading scientist to ask if Facebook defines who we are.