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Female Celebrity Chef to Open Restaurant in London's Porn Shop Zone

Posted: Jun. 25th, 2013  |  By DailyLuxe News

Photo: Bloomberg

It will not be what is on the menu at the grand opening in London of the new Russell Norman and Richard Beatty restaurant ...with exec chef Florence Knight ... , but what surrounds the restaurant that may make some shun it.  

Restaurateurs Norman and Beatty are hopeful that their New York-styled-restaurant will fare well in  London. It is a recipe for success, as it will be the fifth restaurant opening of the enterprising entrepreneurs.

What baffles pundits and industry insiders about the new restaurant is its location. It will be among a bevy of sex shops in an area that is notorious for being a porn-shop zone.

Celebrity chef Florence Knight, who is among London’s most celebrated young culinary experts, will be the executive chef at the new Ape & Bird restaurant, which opens this November. Ms. Knight's first cook book comes out this July 4. 

Next week, Knight publishes her first book: “One, a Cook and her Cupboard” (Hodder & Stoughton). When I photographed her on June 20, she was on the way for a photo shoot with a magazine in the Middle East. When [Bloomberg] interviewed her yesterday, she was en route to make a pilot television show.

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