Just how many special days can one holiday season offer to consumers? Make room for one more.
The second Monday of December is now another specially promoted shopping day for the holiday season. Online retailers seeking to gain an edge as the holiday shopping season winds will offer free shipping on December 17. Wal-Mart is bringing back its Green Monday promo. Other online retailers are calling it—Free Shipping Day.
Green Monday is a marketing term originally coined by eBAy referring to the second Monday in December. Despite following sales-heavy days such as Black Friday and Cyber Monday, many retailers on Green Monday see a sharp increase in online traffic.