General Motors will launch a new online tool that will enable buyers to buy its vehicles online by the end of 2013, The Wall Street Journal reports.
The U.S. automaker plans to rollout a Web-based application to its entire dealer network. The new app eliminates the prelims in buying a new car. Consumers will be able to apply for financing, secure an amount on their trade-in, lock-in the price of a new car, and schedule at test drive online.
….State franchise laws that protect car dealers mean their pivotal role in auto sales will remain intact. The dealers prefer doing business face to face because it also lets them sell auto buyers more-profitable service work, add-ons or finance and insurance products as well as new cars.