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Harrods Clicks on Fashion Week Competitions to Drive Ecommerce Sales

Posted: Dec. 5th, 2012  |  By DailyLuxe News

Photo: Harrods

London-based luxury department store Harrods has gone digital most fashionably these days. There is no stiff upper lip toward modern technology here, as the iconic store is clicking on all four cylinders with its British Vogue’s Online Fashion Week, which includes a “Hide & Chic” competition, a silent auction, and other exclusive offers, as reported from the Luxury Daily.

The second annual Online Fashion Week runs Dec. 3-7. This week also marks Harrods’ second year of participation during which the department store is offering a new event-related competition each day.

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