Significant sales of home-furnishing products were key in bolstering the financial outlook through the first half of 2013 for Hermès, the Luxury Daily reports.
The Paris-based firm best known for its high-end leather goods and scarves got a spike in sales from its spring/summer marketing campaign, especially in the markets of Asia and North America. In a year-over-year analysis, both continental markets experienced a 17-percent increase.
The daily, online marketing journal Luxury Daily reports that industry insiders speculate that it is the luxury brand’s heritage and its ability to be innovative that attracts new shoppers.
“Brands that create value across generations become a vital and valuable part of our culture and Hermès is one such exemplar,” said Rebecca Robins, London-based director for Europe, the Middle East, Africa and Latin America at Interbrand and co-author of “Meta-luxury: Brands and the Culture of Excellence.”